“GO NOW. PUSH.”
GRADE A: Everything has to be perfect – that is, always getting better. It doesn’t have to be perfect at first, launch at a point as good as possible, then work to bring up the quality. We are always improving. Minor things and big things.
ONLY WORK WITH THE BEST: Only people with proven track records. High IQs, and people who fit this culture.
NO EGO, NO COMFORT ZONE: Do what makes you feel uncomfortable. No hiding in the shadows.
OPTIMISTIC: When something goes the way we don’t want it to go, remember we can fix it.
WORK FAST, LONG, HARD: We must move faster than everyone else, no one will ever outwork us. Yet we maintain quality (“Grade A”)
PROBLEM SOLVING: If we don’t get sales, or traffic, we have to problem solve.
UNBELIEVABLY EXCITING/NEVER BE BORING!!: We need new products, new ads (especially for affiliates), new ideas! Watch out for ad fatigue. More content for YouTube.
SMART: Analytics. Data. Market trends. New markets to expand to. Ask customers. Think out the consequences of an idea. Ask questions. Keep learning.
HAPPY AND JOYFUL TO EVERYONE: Make sure everyone you talk with – whether a customer or another business – comes away feeling good. The use of emojis in messages do wonders.